You don’t develop this sort of inside the box thinking (which I’m guilty of) unless you’ve been beaten down by many years on the job in online advertising:
“In order to pay for a better and more expensive internet we need to continue to improve online advertising,” said Zach Coelius, CEO of automated ad buying company Triggit. “There are only two ways we can do that: One is to make the ads more intrusive, bigger and in your face, or two, we can make them more targeted so that we no longer have so much waste with the wrong ads going to the wrong people. Google and most of the rest of us think the second option is much, much better.”
We need to find another lever.