Phony Web Traffic Tricks Digital Ads

The obligatory online ad fraud article of the week:

The losses to ad fraud are hard to nail down. Security company Solve Media Inc., for instance, estimates that up to 29% of display advertising traffic world-wide is driven by bot armies, and could cost advertisers roughly $10 billion dollars this year, the company said. via Phony Web Traffic Tricks Digital Ads – WSJ.com.

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