Small businesses can create ads using Foursquare’s business tools. They can target relevant customers; set a monthly budget for ad spend; and track ad performance on the service. A burger joint, for example, might want to promote its menu during a consistently slow lunch day. When a Foursquare user opens the service during lunchtime, he or she might see, say, a promoted suggestion for that nearby burger spot on the app–an ad that might attract attention because the restaurant is offering a special (“spend $20 and get $5 off!”) or highlighting popular user tips. (“The blue cheese burger is delicious!”).