Digital Marketing Industry Market Size: $62 Billion

In recent years, the data-driven business of online marketing has become an explosive growth industry. Just how big? About $62 billion in the U.S. in 2012, according to a new study.

The study, published Monday by the Direct Marketing Association, an industry group, was authored by John Deighton and Peter Johnson, a Harvard Business School professor and a Columbia University adjunct professor. It counted some 650 companies working in the personal data business.

via Study: Digital Marketing Industry Worth $62 Billion – Digits – WSJ.

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