Gmail Strips Email Marketers of Data with Image Caching – Search Engine Watch #SEW

As for what to do about it, talk to your email provider. For most email marketing, the impact will be on reporting and analytics rather than functionality. If your ESP provides gross or total open rate numbers, these will likely shrink. Providers that collect and report on statistics around location, device etc., are already working to exclude or adjust for the Gmail data and see if there are other ways to obtain the same information.

via Gmail Strips Email Marketers of Data with Image Caching – Search Engine Watch #SEW.

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