Kindle owners spend $1,233 per year on Amazon compared to $790 per year for Amazon shoppers who don’t

This interesting.  Correlation or causation?  Give away Kindles to your userbase to increase their lifetime value!  The irony is that Google was the pioneer for this idea of free smartphones/tablets (subsidized) but maybe Amazon will get there first.

Based on its research and analysis, CIRP estimates that Kindle owners spend $1,233 per year on Amazon compared to $790 per year for Amazon shoppers who don’t own one of the company’s e-readers or tablets. Kindle owners aren’t necessarily buying more at a shot, but are buying more frequently.

via The Amazon Kindle Numbers That Jeff Bezos Must Really Care About – Jason Del Rey – News – AllThingsD.

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