This interesting. Correlation or causation? Give away Kindles to your userbase to increase their lifetime value! The irony is that Google was the pioneer for this idea of free smartphones/tablets (subsidized) but maybe Amazon will get there first.
Based on its research and analysis, CIRP estimates that Kindle owners spend $1,233 per year on Amazon compared to $790 per year for Amazon shoppers who don’t own one of the company’s e-readers or tablets. Kindle owners aren’t necessarily buying more at a shot, but are buying more frequently.