How IHOP’s New Menu Design Gets Customers to Spend More – Businessweek

I’m surprised more offline stuff isn’t optimized using learnings and the real time feedback loops from online.

With an “expert in menu creative development,” whom the company declined to name, IHOP developed a new layout based on customer feedback in tests. We asked Natalia Franco, the chain’s senior vice president of marketing and culinary, to dissect the art of this particular upsell.

via How IHOP’s New Menu Design Gets Customers to Spend More – Businessweek.

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