2013 NFL playoffs — Omaha Steaks mulls offering Peyton Manning of Denver Broncos endorsement deal to call company’s name at line of scrimmage

For the Super Bowl, Front Row Analytics says each mention would be worth $400,000 in equivalent ad value:

After hearing Peyton Manning yell “Omaha” more than 40 times at the line of scrimmage during Sunday’s victory over the San Diego Chargers, an official with Omaha Steaks says the company is considering offering the Denver Broncos quarterback an endorsement deal that could include calling out its name during the big game.

via 2013 NFL playoffs — Omaha Steaks mulls offering Peyton Manning of Denver Broncos endorsement deal to call company’s name at line of scrimmage – ESPN.

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