“We are likely to see several Programmatic companies pursue the public market over the next 24 months”

We are likely to see several Programmatic companies pursue the public market over the next 24 months. Not all candidates have pure-play models. The market will need to assess each of these business models and the companies’ respective roles in the ecosystem in order to determine their appropriate valuations.

via Ad-Tech Valuation: Color by Numbers | Re/code.

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