Twitter Elite: You’re Now An Ad Target

I’ve talked about this ability to target and build historical 1:1 profiles on users as one of the future paths that this industry will test in the next couple of years.  Here’s a scoop on Twitter getting ready for it:

Watch out, Twitter power users. Twitter will now offer marketers the ability to target ads to specific users’ accounts. It’ll also let them do so based on their bio information, follower count, verified status and past tweets. That means the most popular of tweeters should expect an influx of ads as brands try to curry influence with those they covet most.

via Twitter Elite: You’re Now An Ad Target | Digiday.

About these ads