Promoting Its Own Products, a Magazine Labels an Ad as News

CONTENT from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny from the Federal Trade Commission, which wants to establish guidelines for labeling it clearly. Now Shape magazine has drawn a rebuke for such content from advertising regulators for an unusual case in which it served as both publisher and advertiser.

via Promoting Its Own Products, a Magazine Labels an Ad as News – NYTimes.com.

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