Facebook ad targeting to include location, demographic, interests, off-site behavior

I’ve designated today to be user data tab dump day– lots of links on user data and targeting to follow!

We’re including in Core Audiences a new targeting option, behaviors, which includes Partner Categories. This gives marketers the ability to target campaigns to people based on things they purchase and what devices they use. For instance, if you want to reach people interested in music that use iPhones, you’ll use behaviors as part of creating your target audience.

via Facebook ad targeting to include location, demographic, interests, off-site behavior – Inside Facebook.

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