Ad fraud gotcha down? Pixalate now offers advertisers real-time fraud detection and ad blocking

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According to the International Advertising Bureau IAB, as much as a third of all online ad inventory is fraudulent, a fact that will cost marketers more than $11 billion this year. Whether it’s clicks generated by bots or malware on the sites serving them, this type of fraud is especially hard to detect in a RTB real-time bidding environment where computers negotiate ad rates in fractions of a second, rather than salesmen rubbing elbows over golf and steak dinners.

via Ad fraud gotcha down? Pixalate now offers advertisers real-time fraud detection and ad blocking | PandoDaily.

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