What You Think You Know About the Web Is Wrong

From CEO of Chartbeat:

a stunning 55% spent fewer than 15 seconds actively on a page.]

Among articles we tracked with social activity, there were only one tweet and eight Facebook likes for every 100 visitors

On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third.

66% of attention on a normal media page is spent below the fold.

via What You Think You Know About the Web Is Wrong | TIME.com.

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