Mobile Game Revenue Barely Ahead of Paid Installs, but Japan Is Kicking the World’s Butt

The average cost of acquiring a new mobile game user — formally called Cost Per Install, or CPI — is still below the average revenue companies get out of those users, according to a recent Distimo survey of the Chartboost network in Q4 2013.

via Mobile Game Revenue Barely Ahead of Paid Installs, but Japan Is Kicking the World’s Butt | Re/code.

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