“in the long run, advertising simply might not work for the mobile web”

Mobile ads are still less valuable than the ones seen by Facebook users on their PCs. And simple geometry dictates that mobile devices have less space for advertising than the expansive desktop web.+But there’s something else, more fundamental: a disquieting suspicion that, in the long run, advertising simply might not work for the mobile web.

via WhatsApp’s anti-ad philosophy is really a broad new vision for mobile – Quartz.

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