Man’s $600,000 Facebook Ad Disaster

He can no longer tell the difference between his real fans and the fake ones. Many appear fake because the users have so few friends, are based in developing countries, or have generic profile pictures.At one point, he had a budget of more than $600,000 for Facebook ad campaigns, he tells us. Now he believes those ads were a waste of time.

via Man’s $600,000 Facebook Ad Disaster – Business Insider.

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