Rise of the ‘platisher’: The Washington Post starts tech arm

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Differentiation to get out of commoditization:

It’s also a sign that publishers need to act more like agencies in order to get out of the commoditization trap. Just spelling ad space is a recipe for disaster for publishers. That’s why media companies like Vice, Gawker, BuzzFeed and others are building up agency-like creative and tech services.

via Rise of the ‘platisher’: The Washington Post starts tech arm | Digiday.

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