Cookies Just Don’t Cut It Anymore for Online Ad Measurement

TLDR: Facebook talking about how cookies don’t cut it in a multi screen world and we need to move to a measurement standard where we are actually tracking users.

[And Guess what? FB can track users across device!]

Cookies don’t cut it any more. It’s imperative that we move toward people-based measurement — and soon.

via Cookies Just Don’t Cut It Anymore for Online Ad Measurement | DigitalNext – Advertising Age.

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