FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require Disclosure

The FTC determined that a Cole Haan “Wandering Sole” contest that asked users to pin/re-pin images of Cole Haan products in exchange for a chance to win a $1,000 shopping spree “violated Section 5 of the Federal Trade Commission Act, 15 U.S.C. § 45.”

via FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require Disclosure.

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