Mad Men Meets VC: Ad Agencies Complete Over 50 Venture Investments Since 2010

As advertising and technology continue to converge, ad agencies have become increasingly active investors in startups. Since 2010, just four ad agencies have participated in 52 financing deals that totaled over $500 million of investment

Of the four, WPP has been the most active over the period completing 26 deals including to Buddy Media, Domo Technologies and Say Media. IPG, which invested early in Facebook, has been least active investing in just a handful of deals.

via Mad Men Meets VC: Ad Agencies Complete Over 50 Venture Investments Since 2010.

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