Cable’s Next Big Threat: Loss of Ad Dollars To YouTube, AOL

They’ve been trying seriously for years.  Will this year be the year?

Several of the big ad-supported online video outlets, including Google’s YouTube, AOL and others, plan this upfront season to target some of the ad dollars that currently flow to cable channels, industry executives say.

via Cable’s Next Big Threat: Loss of Ad Dollars To YouTube, AOL – Digits – WSJ.

About these ads