ExactTarget, Responsys, meet your newest nemesis: Sailthru, on track for a $50M year & an IPO

Although it’s kept to its own corner of the advertising world – personalized marketing – it is bumping up against bigger and more established competitors such as ExactTarget and Responsys. Even more challenging to the company is the rising concern over consumer data and information privacy: How can it earn the trust of the end users?

Still, the five-year-old company shows it can take on the challenges. By incorporating multichannel marketing and user-centric personalization into its products, Sailthru has now become the hidden hand behind over 400 companies and keeps adding new clients to its giant database.

via ExactTarget, Responsys, meet your newest nemesis: Sailthru, on track for a $50M year & an IPO | VentureBeat | Marketing Tech | by Yun Lu Yolanda.

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