Outdoor ads that can count faces are useful for advertisers, terrifying for everyone else | PandoDaily

Miami’s AdMobilize doesn’t want to kill out-of-home advertising, rather it wants to optimize it. The company was founded in 2012 and has created a piece of technology it calls the AdBeacon, a small camera in a box that can be attached to an ad and which takes a photo every two seconds. The photos are fed back into a server where software tracks the gazes of passersby. The company offers these campaigns on a “pay-per-face” basis, exporting the sort of cost-per-click or cost-per-sale economics that have become dominant online into a real world environment.

via Outdoor ads that can count faces are useful for advertisers, terrifying for everyone else | PandoDaily.

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