This simple pricing strategy has driven the phenomenal growth of mobile gaming – Quartz

Why has mobile gaming been so successful? A lot of it has to do with the “free-to-play” pricing model. Essentially, apps are free to download, but players then buy things within the game. Last month, nearly all of the top 100 grossing apps on the major mobile platforms used this model.

via This simple pricing strategy has driven the phenomenal growth of mobile gaming – Quartz.

About these ads