Priceline CEO Facebook And Twitter Are Useless For Ads

Priceline is very aggressive about testing new marketing channels but that doesn’t mean they can make everything work.

So why can’t Priceline make this work? What Bloomberg doesn’t say is that it’s likely that few customers consult Facebook or Twitter for travel advice before making their plans.

via Priceline CEO Facebook And Twitter Are Useless For Ads – Business Insider.

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