US Internet ad revenue surpasses broadcast – SFGate

Inflection point:

For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads.

With a caveat:

It’s worth noting that this ~$40B is just for broadcast TV ads. This excludes cable TV ads (~$30B) and subscription TV fees (~$80B). There is an ongoing non-zero sum shift in attention and dollars to online, but TV is far from dead.

via US Internet ad revenue surpasses broadcast – SFGate. and Hacker News comment

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