Ad Company Tremor Video Now Offers Automated Campaign Optimization Across Screens

Cross-screen advertising is a big buzzword buzzphrase? right now, but Tremor CTO Steven Lee said that when it comes to running a campaign, there’s still a challenge in deciding how much money to allocate to each platform.

via Ad Company Tremor Video Now Offers Automated Campaign Optimization Across Screens | TechCrunch.

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