Google Play Services 4.4 lets devs detect running & walking, embed StreetView, more | 9to5Google

Play Services 4.4 also brings new APIs for in-app promo ads that Google says enable “users to purchase advertised items directly.”

via Google Play Services 4.4 lets devs detect running & walking, embed StreetView, more | 9to5Google.

Here’s the bit from Google:

For Mobile Ads, we’ve added new APIs for publishers to display in-app promo ads, which enables users to purchase advertised items directly. We’re offering app developers control of targeting specific user segments with ads, for example offering high-value users an ad for product A, or new users with an ad for product B, etc.

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