Investment in ad-tech is booming, but new innovation is still vulnerable

Ad-tech is an active space. The caveat for all of these deals is that small startups are hugely vulnerable to the movements and power plays of giants within the industry. A lot of these companies are affixed like barnacles onto the underside of their bigger competitors, er “partners.”

via Investment in ad-tech is booming, but new innovation is still vulnerable | PandoDaily.

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