Facebook has transformed from a company that disdained ads, to one that said it could figure out a better way to sell ads than everyone else

Facebook has transformed from a company that disdained ads, to one that said it could figure out a better way to sell ads than everyone else, to one that sells ads just like everyone else, but with a lot more scale and data. It makes a ton of money doing it.

via Facebook Gives Advertisers More Targeting Access to User Data | Re/code.

I wrote this a while back about how advertisers’ appetite for more user data and Facebook’s appetite for more ad revenues only means that the end game here is giving advertisers A LOT of personal data on its users: Facebook and how much data it provides to advertisers

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