Clicks, Likes, Cash: How YouTube Beauty Stars Threw the Industry for a Loop

About 75 hours worth of beauty content is uploaded to YouTube every day, and makeup how-tos are the most frequently searched item on the platform, a YouTube rep told Racked. In 2010, beauty videos on the site averaged 300 million views a month; as of last year, beauty videos got 700 million views a month.

via Clicks, Likes, Cash: How YouTube Beauty Stars Threw the Industry for a Loop – In Depth – Racked National.

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