Automakers Ramping Up Geo-Located Ads

Stats

17% of auto category spend across national, regional and individual dealer Tier 1, 2 and 3, respectively is on location-powered ads. That puts it number two in front of restaurants 12% and second only to retail, at 28%.

via MediaPost Publications Automakers Ramping Up Geo-Located Ads 05/14/2014.

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