Big Ad ‘Injection’ Scheme Hits Target, YouTube, Walmart.com

Browser extensions that inject ads onto the desktop:

Those behind this operation go by the name 215 Apps, sometimes known as Engaging Apps. They’ve built a network of browser extensions that promise consumers some sort of benefit, such as the ability to download streaming videos, but inject ads into sites across the web. Brought to Ad Age’s attention by online video security firm Telemetry, 215 Apps hits some of the globe’s top publishers, too, including Yahoo, MSN, Weather.com, YouTube and Yelp.

via Big Ad ‘Injection’ Scheme Hits Target, YouTube, Walmart.com | Digital – Advertising Age.

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