Comscore: Apps Now Account For Half Of All Digital Media Time

Digital metrics firm comScore now says that mobile devices smartphones and tablets “accounted for 60 percent of total digital media time spent” in May. More remarkably apps represent 51 percent of all digital media time. Per comScore, apps constitute roughly 83 percent of mobile time spent; Nielsen says it’s closer to 90 percent.

via Comscore: Apps Now Account For Half Of All Digital Media Time.

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