Study: 9K apps and 397M users show cost-per-install is the worst mobile user acquisition method

In a 230-developer study that covers over 9,000 apps and almost 400 million monthly active users, VentureBeat has learned that developers’ least-favorite user-acquisition method is often the most financially successful. In addition, the most-favored is also the least likely to bring in the best high-quality users.

via Study: 9K apps and 397M users show cost-per-install is the worst mobile user acquisition method | VentureBeat | Mobile | by John Koetsier.

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