LinkedIn Is Helping Advertisers Target Its Audience Across the Web

LinkedIn recently launched a pilot program allowing marketers to target ads across the Web using the social network’s rich trove of data, according to people with direct knowledge of the initiative. So far, the results of the test program are mixed at best, say advertisers and digital buyers.

via LinkedIn Is Helping Advertisers Target Its Audience Across the Web – Digits – WSJ.

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