Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes — Tech News and Analysis

Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its “attention minutes” metric is better, and it has opened up the code for anyone to use

via Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes — Tech News and Analysis.

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