Report: Google’s stealthy new ad formats boosted clickthroughs by 20% last quarter

The data is in, and Google’s new stealthier, blended-in, less-obviously-an-ad offerings have boosted clickthroughs tremendously: They’re up 20 percent just in the last quarter.

New Google ads versus old Google ads

via Report: Google’s stealthy new ad formats boosted clickthroughs by 20% last quarter | VentureBeat | Marketing | by John Koetsier.

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