Pitch deck: How Snapchat is selling itself to marketers

They are selling engagement:

While Facebook has moved from engagement metrics to scaleable data, Snapchat has homed in on the former. “Every piece of content [users] view is triggered by pressing and holding the screen, meaning people have to consciously engage with content while using Snapchat,”

via Pitch deck: How Snapchat is selling itself to marketers | Digiday.

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