Monetizing Reddit while not pissing off the users

For Reddit, a large campaign from an advertiser runs in the $100,000 range, according to this person, while a good-size single ad sale is around $20,000.

Reddit’s game plan is not where the advertising market is going.  This is diametrically opposed to Reddit’s refusal to collect users’ personal data.

The Buzzfeed arbitrage:

Staff members at the website Buzzfeed routinely mine Reddit for popular photos and memes, then repackage that content into so-called listicles that go viral.

via Can Reddit Grow Up? – NYTimes.com.

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