Facebook Assault on Google’s DoubleClick Coming This Fall

Facebook has been pouring resources into Atlas in advance of a big new push with the product, expected to coincide with the Advertising Week trade show in late September, according to three people familiar with the plans. Among the anticipated new features is a so-called “demand-side platform,” a system that lets advertisers make automated bids for ad inventory.

via Facebook Assault on Google’s DoubleClick Coming This Fall – The Information.

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