Gannett Looks to Ignite the Return of the Giant Banner Ad

USAToday.com and a slew of other Gannett sites will begin running what the company has dubbed Gravity ads, which are ads that take over a person’s computer screen and shove a video ad–in many cases, a TV-spot–front and center.

via Gannett Looks to Ignite the Return of the Giant Banner Ad – CMO Today – WSJ.

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