The Economist explains: How a new type of “evercookie” tracks you online

Marketers have therefore developed cleverer ways to store the tracking code using so-called “evercookies”, which hide the code in various virtual nooks and crannies that exist in modern web browsers. If a user deletes a cookie, an evercookie script can then recreate it. The result is a cat-and-mouse battle between browser manufacturers, who want to block the storage of tracking codes on users’ computers, and marketers, who continue to find new places to hide them.

The Economist explains: How a new type of “evercookie” tracks you online | The Economist.

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