Dear Twitter: Don’t use an algorithm for the stream

The reality is that there is no other way to increase the signal to noise ratio while increasing the value of the network for users.

Despite a good second-quarter earnings call, Twitter is still labeled as a risk by financiers. People still aren’t clear about what Twitter wants to be when it grows up. CEO Dick Costello will not rule out an algorithmically led newsfeed that would adopt a Facebook-like approach to choosing only to display certain types of content.

Dear Twitter: Don’t use an algorithm for the stream – Digiday.