For Its New Shows, Amazon Adds Art to Its Data

That vibe is a far cry from Amazon’s initial foray into television production, a tech-oriented approach driven by data analysis. Ms. Soloway’s new show, “Transparent,” is one of four new series that Amazon will unveil in the coming months as the company tries to find the right balance between art and algorithms. After an underwhelming start, it has increased its gamble on creating its own shows to draw new customers to its Prime subscription service.

For Its New Shows, Amazon Adds Art to Its Data – NYTimes.com.

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