Twitter has now revised its estimate. In its second quarter 10-Q filing with the Securities and Exchange Commission today, it said it believes only 11 percent of its monthly users are only using third-party apps. And Twitter added a new number: It says it thinks that “only up to approximately 8.5 percent of all active users” are using apps with the ability to get automatic updates.
Translation: More people can see our ads than we thought — 89 percent instead of 86 percent. And if you’re worried about bots, those numbers aren’t so bad, either.