Apple iPhone Privacy Changes Lead to Layoffs at Retail Tracking Startup Nomi

A startup feels the impact of a pro-consumer/pro-privacy change by Apple on iOS:

The problem for Nomi, and others in the space, is that Apple will start randomizing that number in iOS8, as Digiday and others have reported in recent months. That means that an iPhone running iOS8 that enters a store one day with a certain MAC address, will end up broadcasting a different MAC address if it appears in the store a few days later. So say goodbye to being able to track repeat visits through Wi-Fi.

Apple iPhone Privacy Changes Lead to Layoffs at Retail Tracking Startup Nomi | Re/code.

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