That vibe is a far cry from Amazon’s initial foray into television production, a tech-oriented approach driven by data analysis. Ms. Soloway’s new show, “Transparent,” is one of four new series that Amazon will unveil in the coming months as the company tries to find the right balance between art and algorithms. After an underwhelming start, it has increased its gamble on creating its own shows to draw new customers to its Prime subscription service.
Didn’t think this was that helpful but feel free to check it out yourself:
Here are five tips for brand leaders to consider when harvesting personal data so consumers feel okay about giving it up.
Twitter has now revised its estimate. In its second quarter 10-Q filing with the Securities and Exchange Commission today, it said it believes only 11 percent of its monthly users are only using third-party apps. And Twitter added a new number: It says it thinks that “only up to approximately 8.5 percent of all active users” are using apps with the ability to get automatic updates.
Translation: More people can see our ads than we thought — 89 percent instead of 86 percent. And if you’re worried about bots, those numbers aren’t so bad, either.
An insider finally has a revelation that some outsiders already understood:
So I left the company a year ago along with some of the top minds in display monetization, most of whom ended up in places like Facebook, LinkedIn, Twitter and other direct competitors to Yahoo.
Marissa should have embraced these bright minds and incorporated their expertise and knowledge into her new native ad and mobile vision. She chose not to and Yahoo display revenue, at least in the short term, suffered as a result.
What I didn’t get then, but understand now, is Marissa most likely made a conscious decision to put the legacy display business on the backburner to focus on building a new, more modern monetization platform capable of driving predictable and systematic long-term growth for Yahoo.
Almost a year ago Google made headlines when word leaked that the company was prepping a replacement for the cookie, the primary technology used to track web users from site to site and aim certain ads at them. This new mobile ad-targeting method is not that replacement. Instead Google is taking the cookie dropped in a mobile web browser and connecting it with the mobile app equivalent of a cookie. Once those are connected, Google will be able to show the same ads to consumers whether they’re using a mobile browser or an app, or recognize consumers who saw one ad in an app and show them a follow-up ad on a mobile site.
Hiding in Foursquare’s revamped mobile app is a feature some users might find creepy: It tracks your every movement, even when the app is closed.
Foursquare Now Tracks Users Even When the App Is Closed – Digits – WSJ.
Twitter’s new “promoted video” ad product, which it recently began testing across its platform, allows marketers to insert video clips into users’ feeds and only pay when users tap or click to watch them.
As many as 10% of HBO’s 30 million subscribers are “non-revenue generating.” A new report from Barclays Capital says converting half of those subscribers to paying ones would generate between $72 million and $144 million in cash.
From a few weeks ago:
blockquote>While giving advertisers even more access to information on a device that already shares location and other data might sound less than appealing, Jain says the technology could pave the way for ads that are ultimately more useful than the sort of just-in-time and app ads that dominate today’s mobile ad landscape.
if you want an Internet — which means, in many ways, a world — that isn’t controlled by Google, you must stop using Chrome now and encourage others to do the same. If you don’t, and Google wins, then in years to come you’ll wish you had a choice and have only yourself to blame for spurning it now.