For Its New Shows, Amazon Adds Art to Its Data

That vibe is a far cry from Amazon’s initial foray into television production, a tech-oriented approach driven by data analysis. Ms. Soloway’s new show, “Transparent,” is one of four new series that Amazon will unveil in the coming months as the company tries to find the right balance between art and algorithms. After an underwhelming start, it has increased its gamble on creating its own shows to draw new customers to its Prime subscription service.

For Its New Shows, Amazon Adds Art to Its Data – NYTimes.com.

Twitter Adds New Q2 User Numbers

Twitter has now revised its estimate. In its second quarter 10-Q filing with the Securities and Exchange Commission today, it said it believes only 11 percent of its monthly users are only using third-party apps. And Twitter added a new number: It says it thinks that “only up to approximately 8.5 percent of all active users” are using apps with the ability to get automatic updates.

Translation: More people can see our ads than we thought — 89 percent instead of 86 percent. And if you’re worried about bots, those numbers aren’t so bad, either.

Twitter Adds New Q2 User Numbers | Re/code.

A Former Yahoo Defends Marissa Mayer

An insider finally has a revelation that some outsiders already understood:

So I left the company a year ago along with some of the top minds in display monetization, most of whom ended up in places like Facebook, LinkedIn, Twitter and other direct competitors to Yahoo.

Marissa should have embraced these bright minds and incorporated their expertise and knowledge into her new native ad and mobile vision. She chose not to and Yahoo display revenue, at least in the short term, suffered as a result.

What I didn’t get then, but understand now, is Marissa most likely made a conscious decision to put the legacy display business on the backburner to focus on building a new, more modern monetization platform capable of driving predictable and systematic long-term growth for Yahoo.

A Former Yahoo Defends Marissa Mayer – Business Insider.

Google to Tie Mobile Web, App Trackers for Ad Targeting

Almost a year ago Google made headlines when word leaked that the company was prepping a replacement for the cookie, the primary technology used to track web users from site to site and aim certain ads at them. This new mobile ad-targeting method is not that replacement. Instead Google is taking the cookie dropped in a mobile web browser and connecting it with the mobile app equivalent of a cookie. Once those are connected, Google will be able to show the same ads to consumers whether they’re using a mobile browser or an app, or recognize consumers who saw one ad in an app and show them a follow-up ad on a mobile site.

Google to Tie Mobile Web, App Trackers for Ad Targeting | Digital – Advertising Age.

Google Ventures-Backed Quettra Raises $2.9 Million, So Advertisers Can Know Even More About You

From a few weeks ago:

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blockquote>While giving advertisers even more access to information on a device that already shares location and other data might sound less than appealing, Jain says the technology could pave the way for ads that are ultimately more useful than the sort of just-in-time and app ads that dominate today’s mobile ad landscape.

Google Ventures-Backed Quettra Raises $2.9 Million, So Advertisers Can Know Even More About You | Re/code.