In a move that experts say could make it harder to spy on Web users, Google is considering giving a boost in its search-engine results to websites that use encryption, the engineer in charge of fighting spam in search results hinted at a recent conference.
inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment.
The biggest challenge Yahoo has is that it lacks any solid search technology. Sure, Yahoo has some for very specialized things. But the core technology to sift through billions of pages across the web and ferret out relevant results? Yahoo gave all that up as part of its deal with Microsoft years ago.
“Surveillance is the business model of the Internet,” Schneier told attendees. “We build systems that spy on people in exchange for services. Corporations call it marketing.”
We are excited to announce new ways for marketers and developers to drive app installs and app engagements using our new mobile app promotion suite: both on Twitter, and off-Twitter through thousands of mobile apps that use MoPub’s mobile advertising exchange.
So where is this engagement for Google+ coming from? Turns out that Google has a not-so-secret weapon with which to bash Twitter: search results.
If you click on the image [on the search results page] associated with that info box on the top right of the page … you end up on Google+
Remember when there was huge backlash the last time this was tried at scale? The question is whether this time, it’s different.
Google is testing a way to measure whether its online search ads spur sales in physical stores, working with data companies including Acxiom and Epsilon.
The data companies have been doing similar work with other online giants. Acxiom has worked with Yahoo, Microsoft and AOL, says Josh Herman, Acxiom’s vice president of partner and product strategy. Acxiom acts as a central store of data from advertisers and websites. The advertiser dips into its database of existing customers for a group of shoppers it wants to target. It sends this group to Acxiom, which scrambles it into an anonymous list. Acxiom then matches this to another anonymous list of users shared by the website, creating a master group of consumers.