As for what to do about it, talk to your email provider. For most email marketing, the impact will be on reporting and analytics rather than functionality. If your ESP provides gross or total open rate numbers, these will likely shrink. Providers that collect and report on statistics around location, device etc., are already working to exclude or adjust for the Gmail data and see if there are other ways to obtain the same information.
Last week, Twitter expanded a tool that lets marketers target consumers who have already expressed interest in their products based on Web-browsing histories. Such new offerings are helping to justify the stock’s price, said Brian Nowak, an analyst at Susquehanna Financial Group.
Spotify’s new data suggests there is money for hit makers. The company says, for instance, an unnamed “global hit” album generated $425,000 in revenue from Spotify during the month of July, while a Top 10 album generated $145,000…
When the whole group of paid and unpaid clients is tallied up, Spotify says it generates an average of $41 per user, higher than the $25 that Spotify says the average U.S. adult pays for music in a given year.
Huge changes on the Google SERP as colored background for ads replaced with an "ad" icon.—
Jonathan Mendez (@jonathanmendez) December 05, 2013
Looks like mobile ad startup YieldMo has raised $8m from @googleventures
Twitter is charging into something Facebook has been tiptoeing around. Twitter’s bringing retargeting to mobile.
This information appears to be sent back unencrypted and in the clear to LG every time you change channel, even if you have gone to the trouble of changing the setting above to switch collection of viewing information off.It was at this point, I made an even more disturbing find within the packet data dumps. I noticed filenames were being posted to LG\’s servers and that these filenames were ones stored on my external USB hard drive. To demonstrate this, I created a mock avi file and copied it to a USB stick.
I’ve been involved in more adtech financings than anyone else I can think of. So this may be the appropriate time to interject that I have not added an adtech company to my portfolio in two and a half years. I know why there’s a gap, I’m part of it. The purpose of the talk is not an investigation of the gap, but an apologia for it.
An article about lead generation firms in the payday loans space:
New York State’s financial regulator, Benjamin M. Lawsky, sent subpoenas last week to 16 so-called lead generator websites, which sell reams of sensitive consumer data to payday lenders, according to a copy of the confidential document reviewed by The New York Times.
It’s easier to ask for forgiveness than it is to get permission.
Smart TV manufacturer LG, which is embroiled in a controversy after reports that their devices were spying on what channels viewers were watching, has issued a statement.