The ideal length of a tweet is 100 characters
The ideal length of a Facebook post is less than 40 characters
The ideal length of a Google+ headline is less than 60 characters
The ideal length of a headline is 6 words
The ideal length of a blog post is 7 minutes, 1,600 words
The ideal width of a paragraph is 40-55 characters
The ideal length of an email subject line 28-39 characters
The ideal length of a presentation is 18 minutes
The ideal length of a title tag is 55 characters
The ideal length of a domain name is 8 characters
via The Best Length for Online Content.
A lot of companies have died taking the arrows in this war for data/privacy. Something’s got to give but when that happens is anyone’s guess.
The Data Broker Controversy Misses the Point
There’s an ongoing debate regarding data brokers and which companies fall into that category. That discussion misses the point. The reality is that in this new data economy, a majority of companies across industries are collecting, aggregating and using data to improve business and advance relationships with customers. Because of this, there should be standardized and agreed upon guidelines for all.
via A Privacy Call-to-Action for the Data Industry | Privacy and Regulation – Advertising Age.
The impact of states accruing more tax revenue from Web purchases, researchers at Ohio State University published a paper this month that found sales dropped for Amazon when the online charge was introduced. In states that have the tax, households reduced their spending on Amazon by about 10 percent compared to those in states that don’t have the levy
via Amazon Sales Take a Hit in States With Online Tax – Bloomberg.
In a move that experts say could make it harder to spy on Web users, Google is considering giving a boost in its search-engine results to websites that use encryption, the engineer in charge of fighting spam in search results hinted at a recent conference.
via Google Weighs Boosting Encrypted Sites in Its Search Algorithm – Digits – WSJ.
inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment.
via inMarket lets specific brands, not just retailers, target shoppers using iBeacons in-store | 9to5Mac.
The biggest challenge Yahoo has is that it lacks any solid search technology. Sure, Yahoo has some for very specialized things. But the core technology to sift through billions of pages across the web and ferret out relevant results? Yahoo gave all that up as part of its deal with Microsoft years ago.
via Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google.
“Surveillance is the business model of the Internet,” Schneier told attendees. “We build systems that spy on people in exchange for services. Corporations call it marketing.”
via Surveillance is the Business Model of the Internet: Bruce Schneier | SecurityWeek.Com.