Google launches Contributor, allows users to pay sites that they visit a monthly fee

It’s good to see Google work on the publisher side of the business with alternative/experimental models.  Combine this with what they are saying about a potential ad-free version of Youtube and you know this idea of non-ad supported media top down mind share among Google leadership:

For publishers, the contributions are handled through their existing Google advertising accounts, with the search giant taking a small cut of the proceeds.

via Google launches Contributor, a crowdfunding tool for publishers — Tech News and Analysis.

Rubicon Project Announces Apple Automated Ads Deal, Deletes Release

Only way this doesn’t happen is if Apple gets pissed about the leak and cancels the whole thing:

Yesterday, ad tech company Rubicon Project published, then deleted, a press release announcing a tie-up with Apple’s iAd program. Rubicon’s announcement, spotted by Business Insider, said Apple was going to use the company “to help power iAd’s adoption of automated advertising for Apple iAd’s 250,000+ mobile developers.”

via Rubicon Project Announces Apple Automated Ads Deal, Deletes Release | Re/code.

Ghostery launches an enterprise app to limit how businesses track you online

Small company guys and engineers may not understand the inefficient solution but I get it:

In the enterprise version of the software, businesses can not only see which companies have tags on their company website but also how they got there. For instance, let’s say Citibank is the client. The finance giant will be able to use Ghostery to see that BrightRoll has a tag on its consumer banking site, and the app will map out how that tag was added.

via Ghostery launches an enterprise app to limit how businesses track you online | VentureBeat | Business | by Ruth Reader.

Why has Aol’s foray into digital advertising been such a hit?

I think we’re discussing short term moves here, nothing that’s really durable in the long run or going to drive growth:

Why has Aol’s foray into digital advertising been such a hit? As Brian Pitz, an analyst at Jefferies covering Aol, explains, the company’s advantage comes from giving ad buyers and sellers a one-stop shop for all of their advertising needs.

As the graphic below shows, advertisers and publishers need lots of different services to reach their desired audience. In the past, they would have gotten those services from multiple providers, each of whom took a cut. Aol is attractive, Pitz says, because it offers everything all in one place—”a fully integrated [advertising] platform. The only other company that has that is Google.”

via Yes, AOL Still Exists—and It’s Got a Nifty Trick Up Its Sleeve | Money.com.

 

 

Venture backed startups trying to grow faster and bigger than their natural market can support

We see this often: venture backed startups trying to grow faster and bigger than their natural market can support by cutting corners and sacrificing quality:

OnDeck has teamed up with brokers convicted of stock scams, insider trading, embezzlement, gambling, and dealing ecstasy, according to interviews with the brokers and court records. Brokers have brought $349 million of loans to OnDeck so far this year, already 35 percent more than 2013’s total, according to the prospectus. That represents a risk, the company acknowledges in the filing: If partners “mislead loan applicants or are engaged in disreputable behavior, our reputation may be harmed, and we may face liability.”

via OnDeck IPO: Shady Brokers Add Risk in High-Interest Loans – Businessweek.

AT&T drops ‘super cookies’ from cellphone data

I wonder if there were any startups that build the majority of their value prop off this data that is now going away:

AT&T, the nation’s second-largest cellular provider, says it’s no longer attaching hidden Internet tracking codes to data transmitted from its users’ smartphones. The practice made it nearly impossible to shield its subscribers’ identities online.

via AT&T drops ‘super cookies’ from cellphone data.