Chartbeat’s data shows that most readers scroll to about the 50 percent mark, or the 1,000th pixel, in Slate stories. That’s not very far at all. I looked at a number of recent pieces to see how much you’d get out of a story if you only made it to the 1,000th pixel.
via How people read online: Why you won’t finish this article. – Slate Magazine.
Some pricing info from Line:
Line charges companies a one-time fee of over $6,000 just to create an account on the service.
It then charges the companies for messaging their followers directly. Prices start at around $5,000 to send 15 messages a month to 100,000 fans and range all the way up to almost $17,000 each month for 30 messages to 500,000 fans.
The company also offers one-off plans for companies that want to do short bursts of messaging rather than for months at a time.
As a way to help companies gather fans on its service, Line charges over $33,000 to let companies offer cute branded “stickers” that users can place on their profiles.
via Asian Startup Making Money Off Of Chat – Business Insider.
An astounding 54 percent of online display ads shown in “thousands” of campaigns measured by comScore Inc. between May of 2012 and February of this year weren’t seen by anyone, according to a study completed last month. Don’t confuse “weren’t seen” with “ignored.” These ads simply weren’t seen, the result of technical glitches, user habits and fraud.
via Web Display Ads Often Not Visible – Suzanne Vranica – Media – AllThingsD.
eMarketer has published a couple of eye-popping charts about the size of Amazon’s ad business. The first estimates Amazon made $610 million in ad revenue last year
via Amazon Will Make $805 Million In Ad Revenue – Business Insider.
Its standard in-image ads typically generate 0.4 to 0.8 percent CTRs
via Native or not, GumGum’s in-image ads work, and that’s what matters | PandoDaily.
At the end of the day, only two other clicks came from realistic useragent/ips that could be construed as a real person.
Of the 31 reported engagements, my link shorten-er showed 10 clicks.
2 were from self proclaimed bots
Mozilla/5.0 compatible; TweetmemeBot/3.0; +http://tweetmeme.com/
6 others were also from bots
via How to burn $20 on Twitter with $10 real CPC | Hacker News.
From a venturebeat article last month:
Now, I’m happy to report that we made more than $9M of revenue last year by helping users discover new apps, and by helping developers forecast their marketing actions. And we are on track for doing $25M this year — even though, in a forecasted $25 billion (with a ‘b’) App market by 2015, that’s still a mere 0.1% marketshare.
via Setting things straight about the AppGratis business model | VentureBeat.
[The] goal was to find to out more about who clicks on Flite ads by using our own data combined with open data on census.gov…
The best idea we could come up with based on state-level data was that a higher unemployment rate may correlate with a higher time on unit, engagement rate, and/or interaction rate…
This data supported our initial hypothesis to some extent.
