Spotify’s new data suggests there is money for hit makers. The company says, for instance, an unnamed “global hit” album generated $425,000 in revenue from Spotify during the month of July, while a Top 10 album generated $145,000…
When the whole group of paid and unpaid clients is tallied up, Spotify says it generates an average of $41 per user, higher than the $25 that Spotify says the average U.S. adult pays for music in a given year.
We’re at the beginning of a major historical shift from watching TV to watching video — including TV shows and movies — on the internet or on mobile devices.
Courtesy of Flite:
According to the 274 media and advertising professionals surveyed, media spend on multi-screen campaigns is expected to grow from 20% to 50% over the next three years here, multi-screen campaigns are defined as those taking place over the same timeframe and across at least two screens, including PC, tablet, smartphone, and television. Forty-eight percent said that multi-screen campaigns are very important vehicles for projecting advertising messages today, and 88% said that the same will be true by 2016.
Data packed mobile advertising deck from Mooreland Partners.
The market cap of ad based internet companies is almost $100 billion more than total global ad spending
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange.
Turner isn’t alone. The number of major online publishers shunning programmatic channels is dwindling rapidly. Early this year, ESPN, USA Today and Hulu all said they refused to sell ads that way. Just seven months later, all of them do.
In the first half of this year, Internet display ads only took 4.3% of all spend. In other words, for ever dollar spent on advertising by a brand, only 4.3 cents were online. As in years past, Internet continues to be the fastest-growing of all mediums, growing by nearly 27%, nearly six times as much as TV spend which, yes, is also still growing, compared to declines in other traditional mediums like newspapers, magazines and cinema.
To figure out who is watching those streams and where, Nielsen says it will use “big data and a census-style measurement approach.” This will involve matching information from services like Facebook — presumably based on your login credentials for those TV apps — and combining this with its existing National People Meter panel.
Didn’t see this glossary of ad tech terms at the end of this article from a few weeks ago. You should read the article too while you’re at it.
A good breakdown of where the AP gets their money:
The move to sponsored content is part of a broader effort to open a new line of revenue at the AP, where just 2% of total revenue comes from advertising, including mobile banner ads and units across a handful of websites populated with AP content. Another 13% of comes from services the AP offers media outlets. And 85% comes from licensing content to subscribers such as TV stations, newspapers and websites, where the AP is not hopeful about expanding income.